Helping Account-Based Companies Build Pipeline in Key Locations
If you leverage an account-based selling approach, you know how important it is to stay in front of the right people, in the right places, at the right time.
At Rooted Marketing Solutions, we use precise geographic targeting to help your brand show up consistently and credibly in high-value regions. With over a decade of experience in the B2B manufacturing industry, we know the long sales cycles, technical buyers, and pressure to keep your pipeline full. We act as an extension of your sales and marketing team, helping you stay top of mind with the people in locations that matter most.
I understand the struggles that B2B account-based companies face.
After thirteen years working inside an industrial manufacturing company, I’ve seen the uphill battles of account management firsthand. If any of this sounds familiar, you’re not alone:
Losing Existing Customers?
Losing longtime customers to lesser competitors — not because of price or quality, but because new decision-makers didn’t know your history or value.
Risk from Limited Accounts
Heavy reliance on a few key accounts which means one sudden change from a key account can put your year, or company, at risk.
Consumed in Follow-Up
Sales cycles that stretch for months, eating up your team’s time in endless follow-up just to be sure you’re touching base at the right time.
Lead Generation Challenges
Manually intensive top-of-funnel lead generation when your team is focused on trade shows and in-person visits that are essential—but time-intensive.
What We Deliver
Strategic Account List Development
Based on your best accounts, we’ll create a targeted list of accounts to target in advertising, marketing, and sales activities.
Content Development
Creating written and video content to communicate what sets you apart as an organization.
Geo-Targeted Advertising
Alongside careful strategic list development, we’ll create geo-targeted campaigns to stay in front of ideal accounts at any stage of the funnel, including post-quote.
Individual Targeting and Retargeting
using LinkedIn and Google’s advertising platforms to target known contacts and unknown contacts by user behavior with retargeting.
Website Development
Create landing pages and website updates that bring optimization to the forefront of design.
Want to talk?
Let’s engage in a conversation.